There are a number of different directions a pen and hand can travel. Illustrated by Christopher St. John, the GRAMMY nominated album THE ARC IN THE SKY from The Crossing utilizes a neutral color palette for its cover, its focal point a cascading and imaginatively-drawn bird arcing its wings in flight.
An album title like HIPSTER ZOMBIES FROM MARS surely needs cover art that captures all of those enticing characteristics. Look behind the album’s arresting presentation to find interesting and musically complex works from composer Nicholas Vines.
Having unique, eye-catching visuals that both attract and hold the attention of your ideal audience is essential to making your work stand out from the crowd. Before streaming music digitally was the norm, consumers were thumbing through racks of cds and vinyls that grabbed attention far easier. Now that album covers are exposed to listeners in thumbnails on streaming platforms, developing artwork that draws the eye is as crucial as ever in garnering attention.
“Streaming music is the direction that most people seem to be headed in the industry these days. I think having an awesome looking cover definitely helps you stand out in a sea of tiny squares.”
PARMA Art Director Ryan Harrison
Animated Cover Art
Streaming music has generated a wide array of options for visual mediums, most notably with the use of animated cover art. Animation adds another layer of originality to albums and can help them stand out in a sea of static covers. With Spotify Canvas for example, animated artwork can play along with a track in a three to eight second loop on the platform akin to a short music video. Additionally, opting for animated artwork in conjunction with a release can be directly applied to social media networks, making it an enticing asset for digital promotion.
In an ever-expanding, ever-evolving marketplace, nothing matters more than staying on top of shifts in the industry and culture. Even as trends trickle in and out and new technologies begin to surface, creating eye-catching, meaningful visual media for your music will always remain a vital part of the equation.